14 Jun '11, 8am

Do Agencies Need A Moral Compass?

Do Agencies Need A Moral Compass?

Many people in our industry are thinking about the future of agencies. Mitch Joel wrote a nice piece . I spoke about it before . The majority of pundits agree that any successful agency has to be agile. That’s an important principle but if you’re having 10 different businesses working on the same brand and nobody talks to each other, agility starts to feel a bit superficial as a founding principle. Organizational principles are fundamental for a successful company but we need to dig deeper to find the real reason some agencies deliver good work and some play in the ugly lake of mediocrity. The culture, the mindset, the inner spirit of the agency has to be right to deliver excellence. That’s where the moral compass comes in The best places I worked for had a strong moral compass. They set expectations internally and with the client. Agency business can be very difficult, la...

Full article: http://www.youngupstarts.com/2011/06/14/do-agencies-need-...

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