05 Nov '12, 11am

Two consumer analytics platforms launch in Singapore - ZDNet

SINGAPORE--Two different consumer analytics platforms from Singapore Management University (SMU) and StarHub respectively aim to provide insights into consumer behavior, so companies can develop and tailor initiatives that will be more relevant to and better received by customers. Rajesh Balan, director of LiveLabs Urban Lifestyle Innovation Platform at SMU, said the platform will enable organizations to utilize real-time insights , helping their campaigns go to market and assess the outcome faster. On the consumer end, it will turn what most users perceive as intrusive spam messages on their phones into something useful. "If consumers get things like the incentives they want, where and when they want to see it, it is not spam. The goal of LiveLabs is everyone [on both sides] is happy," he told ZDNet Asia during a joint media event to officially unveil both platforms here ...

Full article: http://www.zdnet.com/sg/two-consumer-analytics-platforms-...

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