15 Jun '11, 2am

[Review] Everything We Know Is Wrong: The Trendspotter’s Handbook

[Review] Everything We Know Is Wrong: The Trendspotter’s Handbook

Magnus Lindkvist has an incredible job – the Stockholm, Sweden-based futurist and trendspotter is the founder and CEO of Pattern Recognition , which works with companies and organizations to “make sense (and money) out of the future. Essentially, Lindkvist – a TED fellow since 2004 – helps identifies upcoming trends that are taking place around us and how we can leverage and benefit from them. In his recent book, “Everything We Know is Wrong!: The Trendspotter’s Handbook “, he brings us through some of the things that’s going on in the world around us and what he’s observed from it, as well as how you can also be a successful, keen trendspotter. If ideas were money, and they can be, then being able to observe trends happening around us, and coming up with ideas to benefit from those trends, is pure gold. And the only way to do that is to free oneself from the shackles of a...

Full article: http://www.youngupstarts.com/2011/06/15/review-everything...

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