15 Jun '11, 3am

Reacting To Negative Feedback on Social Media: Part 1

Reacting To Negative Feedback on Social Media: Part 1

Reacting To Negative Feedback on Social Media: Part 1 By Cassandra Aw on June 15th, 2011 clickTRUE intern and PR major. Intrigued by social media marketing and how it affects a company's branding. Other interests include skincare, baking, and writing. :) in Social Media Marketing | 1 Comment Unless you live in a cave, by now you should have heard of Nando's recent major customer service boo-boo involving Singaporean actress Joanne Peh, and the resulting media furore when Peh took her anger onto Twitter. The Nando's incident illustrates an important point. Just as how a compliment posted on a social network can, through the word of mouse, bring your company even more profits, a misstep in how you present yourself to your customers can easily undo the years of hard work that went into building up your reputation. Negative comments spread like wildfire and can do lasting dama...

Full article: http://www.clicktrue.biz/social-media-marketing/reacting-...

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By @misstamchiak | Singapore Food Blog (Chinese) - Hokkaido 2011 - Part 1

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