15 Jun '11, 8am

Upcycling, not recycling

Upcycling, not recycling

SEOUL: Most people start a business hoping to succeed and make big money, but one company in South Korea is hoping to close its business as soon as possible, if it will help the environment. "When we first started it wasn't to recyle billboards or advertising banners, but to try and grab the attention of people who didn't care about the environment," said CEO of Touch4Good, Ms Park Mi Hyun. "We wanted people to see that they should use these advertising tools if they really felt they needed to. When people stop using unnecessary things, there won't be a need for a company like us." Touch4Good uses street banners, bicycle tubes and computer boards - to make fashionable items such as bags, pencil cases, wallets and other accessories. The CEO explained how her company is upcycling - and not recycling. "We see ourselves as the upcycling brand, not recycling. People might see t...

Full article: http://www.channelnewsasia.com/stories/southeastasia/view...

Tweets

Recycling rate to be raised

Recycling rate to be raised

channelnewsasia.com 04 Jun '11, 11am

SINGAPORE: Minister for the Environment and Water Resources Vivian Balakrishnan said Singapore has aims to raise its recyc...

7 items you can get paid to #recycle:

7 items you can get paid to #recycle:

earth911.com 26 Jun '11, 2pm

Let’s start to Recycle for Today! A bottle bill hinders real recycling programs in several ways. 1. Bottles and cans make ...