31 Oct '16, 5pm

Study: 41% of Satellite TV, Cable Customers Plan to Cut, Scale Back Service

Study: 41% of Satellite TV, Cable Customers Plan to Cut, Scale Back Service

In keeping with the season, a new study by market research firms FocusVision and Zanthus should strike fear into traditional pay TV service providers, claiming that more than 40% of cable and satellite TV subscribers are planning to cut back on or sever their pay TV subscriptions. In the study, which surveyed more than 1,000 customers, 41% of respondents said they were planning to cut back or drop their pay TV service, compared to just 16% of over-the-top customers. OTT customers of services like Netflix and Amazon Prime Video also were more likely to recommend their service than pay TV customers, and 59% of OTT customers said they were satisfied with their service, compared to just 27% of pay TV customers. The study found that U.S. consumers are about as likely to use over-the-top providers (75%), as they are pay TV (76%) while 51% use both. Use of OTT providers is higher...

Full article: http://www.multichannel.com/news/telco-tv/study-41-satell...

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