01 Nov '16, 9pm

Facebook-owned Instagram getting into shopping

SAN FRANCISCO: Instagram on Tuesday (Nov 1) said it will start testing features that let smartphone or tablet users easily buy items they find on the popular photo and video sharing service. The test, slated to begin next week in the US, will be tailored for Instagram applications on Apple mobile devices, according to a blog post by the Facebook-owned service. The move will build on a strategy by the world's leading online social network to connect shoppers and shops, earning revenue from purchases. "Mobile has changed the way people shop," Instagram said in the blog post. "We're excited to announce an easier experience to shop the products you love on Instagram." Instagram cited industry statistics indicating that smartphone purchases are commonly used in the US to browse or research options regarding potential purchases. Twenty US retailers including Kate Spade and JackT...

Full article: http://www.channelnewsasia.com/news/business/internationa...

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