16 Jun '11, 4pm

Japan's Brand Off eyes HK IPO: By Leslie Tang | Posted: 16 June 2011 2342 hrs HONG KONG : The Japanese sec...

Japan's Brand Off eyes HK IPO: By Leslie Tang | Posted: 16 June 2011 2342 hrs HONG KONG : The Japanese sec...

HONG KONG : The Japanese second-hand luxury goods retailer Brand Off opened its sixth shop in Hong Kong on Thursday, at the heart of the business district. This is part of the company's plans to expand into the greater China market. And following in the footsteps of other luxury retailers, Brand Off is also eyeing a Hong Kong IPO. Brand Off specialises in selling second-hand luxury handbags, jewellery and timepieces from top international brands. It has 47 shops in Japan from Hokkaido to Toyko, and nine outlets overseas - in Hong Kong and Taiwan. Brand Off said it has high hopes for its Central outlet, hoping it will help double its Hong Kong sales to US$51 million this year. It plans to open its first shop on the mainland, in Shanghai, in August. The retailer is keen to tap into Chinese consumers' growing appetite for luxury goods, and plans planning to open 100 shops in ...

Full article: http://www.channelnewsasia.com/stories/corporatenews/view...

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