16 Jun '11, 9pm

A smarter, more personalised Internet

SINGAPORE - More savvy consumers that pick and choose the content they want to view online: That is the future of web-surfing, both globally and in the Asia-Pacific region. This was the consensus among digital gurus at ad:tech, a regional interactive marketing and media exhibition and conference organised by dmg::events . Unlike the more traditional forms of media, the Internet allows people to directly seek out specific content they want through search engines, portals, and social media. With Google being on track to eclipse 1 billion global visitors to its sites in coming months, the trend of streamlined surfing looks set to continue. "People are going to become even more well-connected, and what you'll find is that people are going to become more selective," said Mr Paul Beckley, vice- president of dmg::event's digital marketing division in Asia. Mr Beckley described th...

Full article: http://www.todayonline.com/TechandDigital/Digital/EDC1106...

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