05 Dec '16, 2am

Korean singer-actor Rain embarks on behind-the-scenes career in showbiz

South Korean singer-actor Rain is preparing for a greater role behind the scenes of show business - he wants to be a star-maker. A K-pop force driving Hallyu (the Korean wave) in the region in the 2000s, he is now a newly minted talent agency boss. "I want to groom young talent, contribute to K-pop culture and raise the quality of the system," he says in an e-mail interview with The Straits Times. He founded his entertainment label, Rain Company, last year. "I don't necessarily look out for star quality, but I look out for an individual's potential to become a star." This approach is probably due to his experience in the industry. He was reportedly turned down multiple times at talent agency auditions for being too ugly before JYP Entertainment finally launched his solo singing career in 2002. BOOK IT / RAIN TOUR IN SINGAPORE - THE SQUALL WHERE: Resorts World Ballroom, Res...

Full article: http://www.straitstimes.com/lifestyle/entertainment/rain-...

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