21 Nov '12, 6am

Study: Singapore telcos average 1700 negative mentions a day - CNET

Study: Singapore telcos average 1700 negative mentions a day - CNET

In a study on social media of 217 companies based in Singapore, social media agency Rock Publicity (RP) valued the total potential sales loss in social media to be S$809.9 million in 2012 and forecasted it at S$1.1 billion for 2013. Included in the study were companies based in Singapore such as Singapore Flyer, SingTel, Resorts World Sentosa, Singapore Airlines, Hong Leong Bank, DBS Bank and UOB, among others. While RP found that 82 percent of these companies used Facebook, with Twitter coming in second at 69 percent and LinkedIn at 51 percent, only 4 percent used Pinterest for their social media outreach. In terms of engagement, 45 percent of the companies surveyed post to their social media sites less than once per day and 51 percent were not replying to, or communicating with their followers and fans over a one-month period. 46 percent of the companies were posting mos...

Full article: http://asia.cnet.com/study-singapore-telcos-average-1700-...

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