21 Jun '11, 12am

Facebook due to overtake Yahoo! in display ad revenue with an estimated $2.7 billion this year: Forecast

Facebook due to overtake Yahoo! in display ad revenue with an estimated $2.7 billion this year: Forecast

Facebook is on track to surpass Google in US display advertising revenue, according to a forecast by digital marketing firm eMarketer. -- PHOTO: AFP WASHINGTON - FACEBOOK is on track to pass Yahoo! in US display advertising revenue this year while Google will also gain market share, according to a forecast published on Monday by digital marketing firm eMarketer. Facebook's share of US online display ad revenue will grow to 17.7 per cent this year, up from 12.2 per cent last year, while Yahoo!'s share is expected to decline to 13.1 per cent in 2011 from 14.4 per cent last year, eMarketer said. Google's share of US display advertising revenue will grow to 9.3 per cent this year from 8.6 per cent last year, eMarketer said. It estimated that Facebook will bring in $2.19 billion (S$2.7 billion) in display ad revenue this year, up from US$1.21 billion last year, while Yahoo! wil...

Full article: http://www.straitstimes.com/BreakingNews/TechandScience/S...

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