21 Jun '11, 2am

Beloved Talking Tom smartphone cat eyes Hollywood: "Outfit7 has quickly established itself as a leader in the mo...

SAN FRANCISCO: Smartphone character "Talking Tom" has signed with a top Hollywood talent agency in a sign that "apps" are out to break the bonds of mobile gadgets and hit films and television. "Talking Tom" has become a global sensation since it was launched by startup Outfit7 in Slovenia in July of 2010. The digital "pet cat" is an app that responds to touch and repeats what is said to it with a funny voice. "Outfit7 has quickly established itself as a leader in the mobile entertainment space," said William Morris Endeavor (WME) co-chief Ari Emanuel. "We see a tremendous opportunity for the company and its characters across multiple entertainment platforms," he continued. The digital feline was quickly joined by more "Talking Friends" characters that have been downloaded a combined total of more than 135 million times while soaring to mobile gadget popularity. On Monday, ...

Full article: http://www.channelnewsasia.com/stories/technologynews/vie...

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Can you say 'movie deal'? Smartphone app character 'Talking Tom' signs with top Hollywood talent agency

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straitstimes.com 21 Jun '11, 3am

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