22 Jun '11, 2pm

The Entrepreneur’s Battle Between Vision And The Market | Young Upstarts

The Entrepreneur’s Battle Between Vision And The Market | Young Upstarts

For entrepreneurs, it represents an age-old battle – how to reconcile the company’s vision with the market’s reality. Too many times, a company will hold fast to the vision while ignoring what their customers really want. In other cases, companies compromise their vision too much, and become something so completely different that they wind up being a fad instead of a going concern. That was the challenge faced by former real estate agent Alex Joseph, co-founder of Nuviva Medical Weight Loss Clinics, now a growing franchise operation based in Florida. “We didn’t start out the way we ended up,” said Joseph, Nuviva ’s founder. “In the beginning, we were envisioning a longevity center that focused on hormone therapy. I was at a crossroads professionally. I knew I wanted to get out of real estate and I had an interest in hormone therapy because I was seeking it out for myself. ...

Full article: http://www.youngupstarts.com/2011/06/22/the-entrepreneur%...

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