17 Feb '17, 11am

Ad Fraud Is Growing And Singapore Is Most Targeted

Ad Fraud Is Growing And Singapore Is Most Targeted

According to a new piece from Marketing Interactive , it’s predicted that 59.5% of Google’s net global ad revenues will stem from mobile Internet ads this year, which is up 45.8% from 2015, and is forecasted to grow to nearly 75% by 2018. Yet as it matures, ad fraud is also beginning to creep in. In today’s age, ad fraud is already costing advertisers an estimated $8.2 billion in wasted ad investments according to a recent study by Click Mob and with it a ripple effect this leads to a diminishing trust in overall digital marketing. The study found that Japan, Malaysia, Singapore, United States and United Kingdom are the top 5 countries targeted by ad fraud on Android devices, while Japan, Saudi Arabia, Australia, Singapore and United States and most targeted on iOS devices. Of all the countries, Japan seems to be impacted the hardest., Android-based fraud in Japan accounte...

Full article: https://mobilemarketingwatch.com/ad-fraud-growing-singapo...

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