29 Nov '12, 10pm

Singapore rap aims to boost birth rate: Singapore struggles to boost its birth rate

29 November 2012 Last updated at 22:19 GMT Share this page Delicious Digg Facebook reddit StumbleUpon Twitter Email Print Singapore uses rap to try to boost birth rate By Sharanjit Leyl BBC Asia Business Report, Singapore Singaporeans blame career, stress and the cost of properties and education for not having children "Singapore's population, it needs some increasing." "I'm a patriotic husband, you're my patriotic wife, let's do our civic duty and manufacture life!" Those may seem like unlikely lines to advertise a brand of breath mints, but in spite of that - or perhaps because of it - the video went viral in Singapore on YouTube earlier this year. The lines are part of a rap that uses local references such as "Let's put a bao (or bun) in your oven" to try to poke fun at Singapore's declining birth rate. The advertising firm behind it, BBH, hoped that by focusing the adv...

Full article: http://www.bbc.co.uk/news/business-20542156#sa-ns_mchanne...

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Singapore rap aims to boost birth rate

bbc.co.uk 29 Nov '12, 10pm

29 November 2012 Last updated at 22:19 GMT Share this page Delicious Digg Facebook reddit StumbleUpon Twitter Email Print ...

VIDEO: Singapore's low birth rate impacts business

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