30 Nov '12, 5pm

P&G Opens Singapore Water-Purification Plant to "Save One Life Every Hour"

P&G Opens Singapore Water-Purification Plant to "Save One Life Every Hour"

Earlier this year, Procter & Gamble moved the global headquarters of its beauty and baby-care business and the Pampers brand to Singapore from corporate headquarters in Cincinnati. Now, the CPG giant wants to make Singapore its worldwide capital for manufacturing of water-purification products. In fact, P&G has just announced a lofty goal for the Purifier of Water plant that it is scaling up in Singapore: to cleanse enough drinking water to "save one life every hour by 2020" somewhere on the planet. The powder is a mini water purification plant in a packet. The small packets, when stirred into water, causes heavy metals, dirt and parasites to bind together then fall to the bottom of the container. Strained through a filter cloth and after 20 minutes, the water is drinkable. P&G has been distributing these packets in more than 65 countries since 2004, attacking the global s...

Full article: http://www.brandchannel.com/home/post/2012/11/30/PG-Singa...

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