23 Jun '11, 11pm

Coming: Smart screens that 'eye' ad viewers

Coming: Smart screens that 'eye' ad viewers

Guys, the next time you steal a glance at a lingerie advertisement, someone may be watching. -- PHOTO: TRIUMPH INTERNATIONAL GUYS, the next time you steal a glance at a lingerie advertisement, someone may be watching. The invisible eye is a digital camera mounted behind high-tech multimedia billboards, which will soon be rolled out here. Coupled with an audience measurement software embedded in these 'smart' screens, advertisers can capture within a few seconds the viewer's gender, age, ethnicity and how long he looks at the screen. The data is then sent via wireless broadband to a backend server for instant analysis to determine, say, if an ad is catching the attention of its target audience. Created by local start-up 1-2-1 View Media Holdings, the technology is among many offerings showcased at BroadcastAsia, a trade show for the broadcast industry taking place at Suntec...

Full article: http://www.straitstimes.com/BreakingNews/Singapore/Story/...

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cleantechnica.com 26 Jun '11, 9pm

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