23 Jun '11, 11pm

Companies share #CSR best practices in #Singapore

Companies share #CSR best practices in #Singapore

SINGAPORE : Top company executives themselves are taking time out to serve communities. Volunteerism is becoming a byword, which they said should sustain efforts to make companies socially responsible. Corporate social responsibility (CSR) may sound to critics as if it's a marketing ploy. But disasters such as the massive oil spill in the Gulf of Mexico last year are a reminder that social responsibility is just as important as generating profits. And companies are finding ways to encourage employees to participate. "For CSR programmes, to make them sustainable, volunteerism has to be a big part of it. Just giving money is not sustainable because people don't see themselves in it. Again, the volunteer nature of some of these programmes is easy to sustain if we get the programme's nature right," said Michael Zink, Chief Executive, Citi Singapore. Volunteers never go unrewar...

Full article: http://www.channelnewsasia.com/stories/singaporelocalnews...

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