05 Dec '12, 3am

S'poreans turn to social media for travel & food products: report

SINGAPORE: A new report showed that social media is playing an increasing role in influencing Singaporean consumers' purchasing decisions, when it comes to food and travel. The latest annual global Nielsen Social Media Report showed that when it comes to choosing a restaurant (68 per cent) or a food and beverage product (67 per cent), more than two thirds of Singaporeans turn to social media websites or online reviews. Nearly seven in 10 (67 per cent) also said they'd choose travel related products based on positive recommendations shared online. The food, beverage, leisure and entertainment categories were also the most discussed products via social networking in Singapore, in the past year. A third of Singaporeans post comments online about brands, at least once a week. And they're the most mobile compared to respondents from other countries. Across the globe, Singapore ...

Full article: http://www.channelnewsasia.com/stories/singaporelocalnews...

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