17 Mar '17, 9am

Singapore telco StarHub launches new innovation and operations centre Hubtricity

Singapore telco StarHub launched new innovation and operations centre, Hubtricity, to monitor fixed, mobile and pay TV networks and services. These offerings will be monitored on how they are performing via customer responses via real-time call centre and social media analytics. This is with an aim to reduce response times to service disruption, which seems to take a leaf out of a recent survey stating the importance of response times to APAC consumers. Having such monitoring capabilities allow StarHub to ensure fixes to disruption or dissatisfaction have reflected in customer responses on social media, rather than just trumpet the fact that service has been fixed. StarHub will not be hogging the insights to itself, sharing it with its partners according to Rod Strother, head of digital transformation, StarHub. “We offer analytics capabilities to companies through Curiosit...

Full article: http://www.thedrum.com/news/2017/03/17/singapore-telco-st...

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