Singapore Startup The Stakeholder Company Applies Algorithms To Public Relations

Singapore Startup, The Stakeholder Company, Applies Algorithms To Public Relations

techcrunch.com 07 Dec '12, 6am

Singapore Startup The Stakeholder Company Applies Algorithms To Public Relations

Founded by a former Microsoft lead, Singapore-based The Stakeholder Company ’s aim is to help organizations maintain their public image by streamlining research with patented software. Using data visualization and algorithms, The Stakeholder Company can help prevent potential PR nightmares before they happen. “We save years off building the right relationship network,” says founder Terence Lyons, who was formerly Microsoft’s global stakeholder engagement lead. The Stakeholder Company draws on Lyons’ experience strategizing how to revive the company’s reputation after it was hit with antitrust cases in the U.S. and Europe. Red Dot Ventures announced this week that it’s pouring $490,000 of seed funding into The Stakeholder Company. Lyons says his firm, which was founded in January 2011, adopted an “ultra-lean, ultra-light” startup model to remain relatively independent from ...

Full article: http://techcrunch.com/2012/12/06/singapore-startup-the-st...

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