26 Mar '17, 9pm

Big data spells big opportunities here

"My boss told me to bet my future on big data," said Ms Goh Sok Kim. And bet on data she did when she accepted a newly created role as head of Citi's data innovation office in Asia 18 months ago. The banking group is one of a growing number of firms which believe that mining the data of customers, such as their feedback and past purchases, is strategic to their business. The end goal is to better manage fraud risk, recommend products based on customers' risk appetite or preferences, and explore new customer service opportunities. Likening her team of about 10 people to a start-up within a big organisation, Ms Goh, 48, previously Citi's head of compliance technology services in Asia, said: "We work closely with the business unit in the bank to identify their needs, develop technical proof of concept and deploy the technology." The Singapore Government - which also recognise...

Full article: http://www.straitstimes.com/tech/big-data-spells-big-oppo...

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