27 Jun '11, 9pm

The importance of branding

SINGAPORE - About 80 per cent of companies with a branding campaign achieved consistently higher incomes compared to those that did not, according to a study by consulting firm StrategiCom of about 100 companies listed on Singapore Exchange (SGX). The study also showed companies that engaged in holistic branding that included internal communications, relationship management and market communications recorded higher average annual revenue growth rates from financial years 2006 to 2009. But most companies are still holding back from spending big bucks on branding. At a branding seminar yesterday, experts urged companies to "think big" and stressed how vital brand-building would be to capturing a bigger market share. Some 200 participants attended the seminar, "Create Your Brand Legacy", organised by the Association of Small and Medium Enterprises and held in conjunction with...

Full article: http://www.todayonline.com/Business/EDC110628-0000287/Bra...

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Good branding, good sales

channelnewsasia.com 27 Jun '11, 3pm

SINGAPORE: A strong corporate brand can boost sales and lead to higher revenue growth. That is according to a recent study...

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justluxe.com 28 Jun '11, 6pm

The architecture and design community has been reaching out to help Japan rebuild after the deadly earthquakes and tsunami...