28 Jun '11, 9pm

Yes Are you serious?! @davechua: Watsons, your personal store, is making a movie.

YES, you read it right. Watsons is presenting its first movie, Already Famous. The film, which is currently in production, will premiere in mid November. Managing director of Watsons Personal Care Stores Cathy Yeap said: "Presenting Already Famous is a good way to reach out to our customers as movies is the top pastime for locals and residents here in Singapore." As a market leader in the beauty and health retail industry, Watsons is always looking for new ways to reach out to consumers. One of these is the Watsons membership card programme, which has a whopping 360,000 members. Ms Yeap added: "Our Facebook page also garnered 25,000 fans in just three months, and our in-house Glow magazines that are sent out to members are also available at newsstands." Two years ago, Watsons launched its first television series, Watsons Beauty Unveiled. The series, which ran on MediaCorp ...

Full article: http://www.todayonline.com/Business/Impact/EDC110629-0000...

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