29 Jun '11, 5am

CEA issues new guidelines to raise professionalism of estate agents: By Mustafa Shafawi | Posted: 29 June 2011 1...

CEA issues new guidelines to raise professionalism of estate agents: By Mustafa Shafawi | Posted: 29 June 2011 1...

SINGAPORE: More measures are being taken to raise the professionalism of the real estate agency industry. Council for Estate Agencies (CEA) on Tuesday issued two practice guidelines - Ethical Advertising and Use of Prescribed Estate Agency Agreements for Residential Transactions. The Practice Guidelines on Ethical Advertising will provide directions and establishes best practices on the use of advertisements for the real estate agency industry. The guidelines were developed in consultation with estate agents, industry associations, government bodies such as Housing Development Board, Urban Redevelopment Authority, and the Consumers Association of Singapore. It applies to all forms of advertisements, including SMS and the social media. CEA said misleading headlines and claims such as "Advance loans available" and "Real Estate Specialist" will not be allowed in advertisement...

Full article: http://www.channelnewsasia.com/stories/singaporelocalnews...

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