30 Jun '11, 1am

Stricter rules for advertising by property agents

Stricter rules for advertising by property agents

For real-estate agent Ken Low, new practice guidelines by the Council for Estate Agencies (CEA) mean that he is not allowed to cold-call or advertise through text messages after 10pm. But the 28-year-old, who has been a real-estate agent for almost three years, welcomes the new guidelines. Mr Low said he has stopped cold-calling potential customers after 9.30pm. He said: "I learnt it from experience, after people started shouting when I called too late. "I don't think the new rules are too stringent. They are fair both to proper agents and customers, as they help sieve out unethical and rogue agents." The guidelines on ethical advertising - which cover publicity material on pamphlets, fliers and classified advertisements as well as mobile and online platforms - will kick in from Aug 1. Under the new CEA guidelines, misleading headlines and claims such as "Advance loans ava...

Full article: http://www.asiaone.com/News/AsiaOne%2BNews/Singapore/Stor...

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