30 Jun '11, 9am

Monetizing Your Platform Strategically – Go Beyond The Book

For most authors and thought leaders the book is just one format that their content exists in (and quite frankly one that usually isn’t that profitable for the author). Be crystal clear about who your target market is. Identify the ways to get those books into those people’s hands. Now think of who can influence them if they were to send them a book. You can send them out with a personal note or ask them if you can send books to them if they would them deliver them to the type of people you are trying to reach. If you want to get a book to an executive for an endorsement, you don’t send one book to the executive directly. You send two or three or even four books to the executive’s secretary, or executive assistant, asking them to pass it on to the executive. You can yet reach out to your network to see who personally knows the type of people you are trying to reach and off...

Full article: http://www.youngupstarts.com/2011/06/30/monetizing-your-p...

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