Facebook criticised for targeting pregnant women with advertising - TODAYonline

World | Facebook criticised for targeting pregnant women with advertising

todayonline.com 23 Dec '12, 11am

Facebook criticised for targeting pregnant women with advertising - TODAYonline

LONDON - Facebook faces criticism for targeting pregnant women with advertising based on their due date and gender of their unborn baby. The social networking firm introduced the ability for members to add unborn babies as family members to their profiles last year and has now begun using the data as part of its advertising business. The founder of Netmums.com, a parenting forum, said the way Facebook had brought in the feature was "disturbing" after it initially said it did not use "life event" data for advertising, reports The Daily Telegraph. "While many women willingly give away personal details about their pregnancies to marketing firms, they do this knowingly and usually in return for free product samples or discount vouchers," said Ms Siobhan Freegard. "What's disturbing here is Facebook have told mums-to-be they are not collecting their information for marketing us...

Full article: http://www.todayonline.com/World/EDC121223-0000034/Facebo...

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Facebook criticised for targeting pregnant women with advertising [link]