26 Dec '12, 9pm

Local enterprises 'fail to leverage on social media' - TODAYonline

SINGAPORE - Local companies are laggards in the region when it comes to using social media to boost their business, according to a recent report by media consultants Rock Publicity. Despite the fact that Singaporeans surf websites like Twitter on smartphones more than any other country on the planet on a per capita basis, and are the world's heaviest Facebook users per session, Singapore came last in a ranking of the nine countries in Asia that the media consultancy has experience working in. "Whether it's because of lack of knowledge, training or simply complacence, local companies are some of the worst not only in Asia, but in the developed world," said Mr Leon Hill, CEO of Australia-based Rock Publicity. "We found the vast majority of companies in Singapore either have no idea how to build a brand via social media or use the medium to find sales opportunities. In most c...

Full article: http://www.todayonline.com/Business/SME/EDC121227-0000007...

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