17 Jul '17, 7am

Dentsu Aegis Network becomes first network to sign a group-level deal with IAB Singapore

In a landmark move, Dentsu Aegis Network has inked a group-level partnership with the Interactive Advertising Bureau (IAB) of Singapore that will see its entire creative, media and digital agencies join the not-for-profit industry body. Dentsu, dentsu X, gyro, iProspect, Isobar, Posterscope will join existing IAB members Carat, Vizeum and Amnet as Dentsu Aegis Network attempts to become the advertising industry’s leading figure in best practices and research initiatives. “We’re impressed by the level of impact IAB Singapore has, with a solid track record of meaningful work and thinking that will future proof our businesses,” said Rosalynn Tay, CEO, Dentsu Aegis Network Singapore. “We are delighted to partner with IAB, which reflects our ambitious digital targets. By opening up the research, training and committees at IAB, our strength of talent will be able to be more voca...

Full article: http://www.thedrum.com/news/2017/07/17/dentsu-aegis-netwo...

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