04 Jan '13, 2am
Singapore’s Sprooki Hooks Up With YFind on Indoor Positioning Technology
We just received word from a representative of Singapore-based startup Sprooki that it will be partnering with YFind Technologies to offer its indoor positioning technology within its mobile, location-based platform. Readers may recall that Sprooki started out as a consumer facing app, but refocused on a white label solution to help shops and other retailers roll their own mobile campaigns. The partnership with YFind appears to be a logical one. It’s another Singapore based player in the LBS game, with an intriguing mobile technology that uses wifi signals to determine position indoors . The startup raised about $1.2 million in series A funding this past summer. Sprooki is going to integrate that positioning system into its mobile solution and campaign management platform, offering it to current and future clients. So that ostensibly means an improved offering for malls, d...