31 Jul '17, 10am

How good interior design helps elevate the hotel experience

How good interior design helps elevate the hotel experience

In Singapore (and the world), the business strategy of hotels is changing—because the way people use hotels is changing. With the rising popularity of the sharing economy, growth of millennials, and digital disruption, travellers are increasingly savvy today. According to the Asian Digital Transformation Index, Singapore emerges top of the list with a high ability to transform ourselves in the face of digital disruption. The hospitality industry is no exception—now, more than ever, it is being disrupted in a major way, and is undergoing revolutionary changes. For instance, no longer are food options bound by the limitations of a hotel and its immediate vicinity; they now have access to the entire city’s kitchen right on their fingertips, with the likes of UberEats and Deliveroo. Additionally, modern travellers are now increasingly gravitating towards being fully immersed i...

Full article: http://sbr.com.sg/hotels-tourism/commentary/how-good-inte...

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