07 Aug '17, 3am

Mediacorp, SPH enter into joint venture to launch digital advertising marketplace

SINGAPORE: Mediacorp and Singapore Press Holdings (SPH) are teaming up to launch a new digital advertising marketplace in Singapore. The two media companies on Monday (Aug 7) signed a memorandum of understanding (MOU) to form a joint venture, which will tentatively be named Singapore Media Exchange (SMX). Expected to be ready in the first quarter of next year, the joint venture will commit at least two billion display and video impressions a year across a selection of platforms from the two companies, according to a press release. The inventory for this private marketplace resides across desktop, mobile web and mobile apps. It includes Mediacorp sites such as channelnewsasia.com, todayonline.com, channel8news.sg, seithi.mediacorp.sg, berita.mediacorp.sg, 8days.sg, stylexstyle.com, meclub.sg and entertainment.toggle.sg. For SPH, the sites are straitstimes.com, businesstimes...

Full article: http://www.channelnewsasia.com/news/singapore/mediacorp-s...

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Mediacorp, SPH enter into joint venture to laun...

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SINGAPORE: Mediacorp and Singapore Press Holdings (SPH) are teaming up to launch a new digital advertising marketplace in ...

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