26 Mar '18, 9am

New Condo Vs Resale Condo: Which Makes A Better Investment Property?…

In the old days, meaning five years ago, it made sense for a seller to engage multiple agents. More seller agents meant more buyers, which in marketing lingo meant more marketing reach. This was true when homes were sold by word-of-mouth and advertised only in print mediums. The seller was limited to those who read the classifieds and people in an agent’s circle of influence. Of course the agent’s circle of influence depended on the individual agent. Some could reach out to a few potential buyers while other agents couldn’t find a single one. Sellers adhered to the idiom “throw everything against the wall and hope something sticks.” This method had a huge disadvantage in that engaging multiple agents meant there was little to no relationship between the seller and each agent. In some cases, having multiple agents made it difficult to have a coherent market strategy. In oth...

Full article: https://www.srx.com.sg/ask-home-prof/7082/why-engaging-mu...

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