25 May '14, 2pm

5 ways to name a #condominium in #Singapore #Contest #Translation #Whatsinaname

In a place like Singapore, where multilingualism is a way of life, some developers take steps to reflect that in their projects. For example, to reach out to a wider market, CapitaLand Singapore would also come up with a name in Mandarin, which has a synonymous meaning with the English version, for its residential projects. Besides ensuring the name has no negative societal, cultural or religious connotations, Frasers Centrepoint Homes also makes sure that it does not sound offensive when translated to other languages. So does the name of a condominium add to the value or attractiveness of the project? Ultimately, does it actually matter what the name of the building you live in is? According to CapitaLand, the name of the project is important as it could help shape buyers’ perceptions of the attractiveness of the projects. “Of course, potential buyers would definitely pay...

Full article: http://www.propertyguru.com.sg/property-management-news/2...

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