29 Oct '14, 7am

CEA creates online comic strips on ethical advertising

CEA creates online comic strips on ethical advertising

Comment E-mail to friend Bookmark & Share Real estate salespersons can now have a better understanding of the advertising guidelines in an engaging manner. The Council for Estate Agencies (CEA) has introduced an e-learning web application on CEA’s Practice Guidelines on Ethical Advertising today. Hosted on the CEA website, it features 12 chapters of scenario-based comic strips, accompanied by audio narration, to illustrate ethical advertising in different areas. At the end of each chapter, users can take an interactive quiz. The comics touch on guidelines such as proper description of property, claims in advertisement, seeking owner’s consent and so on. Consumers can use the web application to learn guidelines on acceptable contents and methods of advertising when looking for salespersons to help them with their property transactions. In a statement, the council said the t...

Full article: http://www.propertyguru.com.sg/property-management-news/2...

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