31 Aug '15, 1pm

Property firms start adopting new ad rules

Comment E-mail to friend Bookmark & Share Some property agencies marketing overseas real estate to Singaporeans have begun revising their ads to comply with recent changes to Singapore’s Code of Advertising Practice, reported Channel NewsAsia . “We are now having to, for example, justify why the returns on investment is 5.5 percent,” said Century 21’s Chief Executive Officer Ku Swee Yong. Although the new rules can help guide the industry, there are still some constraints for advertisers marketing foreign properties. For instance, it’s hard to show the investors’ net return as the income tax varies per individual. “In that case, we take away the statement of return on investment (ROI). But then that makes the advertisement less attractive than it would be,” Ku shared. “So perhaps companies with larger advertising budgets might take up more space in order to attach fine pri...

Full article: http://www.propertyguru.com.sg/property-management-news/2...

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