26 Jan '16, 12pm

#singapore #property New agent army formed to revive luxury home sales: New initiative

#singapore #property New agent army formed to revive luxury home sales: New initiative

With the luxury housing market continuing to cool, some property firms in Singapore are coming up with new ways to help developers boost sales. On Tuesday (26 Jan), PropNex and JLL launched an exclusive team of about 200 property agents under its Luxury Real Estate brand to support the marketing efforts of both companies in the sales of high-end residential projects. The new group was carefully selected from PropNex’s stable of 5,500 agents and had to meet very strict criteria in terms of track record, communication skills, ethics, and product and market knowledge. The shortlisted candidates also underwent compulsory training in project marketing and were required to pass an interview before they could be certified. This initiative comes a year after JLL and PropNex entered into a strategic partnership. JLL had acquired a 20 percent stake in PropNex’s project marketing arm...

Full article: http://www.propertyguru.com.sg/property-management-news/2...

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