10 Jan '17, 8am

New post added at LushHomeMedia - AccorHotels creates lifestyle division for boutique brands

AccorHotels , Europe’s largest hotel group, is creating a new lifestyle division to pool its fast-growing “boutique” hotel brands, the company said on Monday. From Feb. 1, Cedric Gobilliard will head the division, which comprises the Jo&Joe youth hostel brand and AccorHotels’ stakes in Germany’s 25hours Hotels and France’s MamaShelter brands. Boutique hotels are usually small, stylishly-designed, upmarket hotels that have proved particularly popular with so-called “millennials” – a term used for the tech-savvy generation born after 1980. Leading hotel operators such as AccorHotels and rivals Marriott , Hilton and InterContinental are focusing increasingly on millennials, whom they expect to be the biggest single group of hotel customers by 2020. Gobilliard, who joined AccorHotels in 2009 after 10 years at French holiday group Club Med, was responsible for the operations of...

Full article: http://www.lushhomemedia.com/manage_posts/2017/01/10/acco...

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