The appeal of celebrity architecture

The appeal of celebrity architecture

http://www.businesstimes.com.sg/arch...cture-20121130 Published November 30, 2012 The appeal of celebrity architecture New York developers are seeking distinction, and wealthy tenants, through unusual building designs By james s russell Paying for beauty: A penthouse at the 903-unit New York by Gehry can be rented for US$60,000 a month. - PHOTO BLOOMBERG [NEW YORK] Look through the monumental bay windows (there are three) and you can see most of Manhattan from high up on the 76th floor. It's not one of those sky-high condos that billionaires have been snapping up, but a rental penthouse at the building known as New York by Gehry. You can live there for US$60,000 a month. Why would someone who could plunk down millions on Central Park West rent at the unglamorous foot of the Brooklyn Bridge? Nancy Packes has the answer. Ms Packes, a specialist in marketing high-end resident...

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