11 May '17, 3am

Developers tap VR tech to market projects

Artist’s impression of Paya Lebar Quarter by Lendlease. Property developers are making use of virtual reality (VR) technology to assist them in marketing their new projects, reported Channel NewsAsia . For instance, Australian developer Lendlease is utilising a three-dimensional modelling platform to showcase the upcoming Paya Lebar Quarter to potential clients. “We needed to have a mechanism that would show people what it would be like to actually be in the precinct. We wanted to create this immersive environment so that people can visualise that,” said Richard Paine, Managing Director of Paya Lebar Quarter. Moreover, Lendlease is using VR to put together the precinct, with architects, structural engineers and project managers taking advantage of this technology for planning and execution purposes. It also intends to use this innovation to manage its facilities when Paya ...

Full article: http://www.propertyguru.com.sg/property-management-news/2...

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