26 Jan '13, 4am

5 tips on how to engage your fans on social media during the festive seasons - e27

5 tips on how to engage your fans on social media during the festive seasons - e27

Janet Yu, public relations and marketing veteran, shares her takeaways about social media engagement during the festive period. Chinese New Year is around the corner and, for brands, this is a good time to engage with their fans. Even though you may potentially need to do some work during the holidays, which may get you some raised eyebrows from the team, however, it is important to utilize this opportunity. During the last Thanksgiving holidays, Instagram received its record-high usage throughout the whole year, averaging 226 photos uploaded per second. The holidays and festive seasons always encourage the public to use social media to share their experiences. In general, everyone is more open minded to new ideas and concepts. So how should you go about with your holiday social media engagements? 1) Create interactions with your fans A good tip is to make sure your messag...

Full article: http://e27.sg/2013/01/26/5-tips-on-how-to-engage-your-fan...

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