28 Jan '13, 6am

LINE reached 100M users last week. The #Japan startup now reports 30M downloads for its top 2 social #gaming apps.

LINE reached 100M users last week. The #Japan startup now reports 30M downloads for its top 2 social #gaming apps.

LINE is on a roll. After the Japan-based cross-platform messaging application reached the 100 million user mark , the startup is now reporting that its top games have reached a cumulative 30 million download count. Casual games are popular among mobile phone users, and the added social dimension helps in popularizing mobile game apps. Line’s two top games, for instance — Line Pop and Line Bubble — have reportedly reached 30 million downloads. Line Pop reached 20 million in 58 days, while Line Bubble — which plays like Bust-a-Move — reached 10 million in 28 days. The Next Web notes that Line’s business model is very appropriate for its regional audience , in which the concept of “stickers” is very popular. As such, Line rewards users who download apps with freebies like stickers, which can be used to exchange with fellow Line users in chat messages. Going beyond stickers, t...

Full article: http://e27.sg/2013/01/28/top-line-social-games-reach-30-m...

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