30 Jan '13, 4pm

Research In Motion now known as #BlackBerry. Alicia Keys joins as Global Creative Director

Research In Motion now known as #BlackBerry. Alicia Keys joins as Global Creative Director

Thorsten also mentioned that their a significant part of their users are working mothers and creative individuals. To better engage their users and understand what they need, BlackBerry has created a new position for a Global Creative Director to lead this effort. To fill the role, BlackBerry turned to celebrity Alicia Keys who will be the connector between BlackBerry and their users.

Full article: http://e27.sg/2013/01/31/research-in-motion-is-gone-alici...

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