31 Jan '13, 3am

As K-Pop gains ground worldwide, Asia’s startups poised to ride on its coattails

As K-Pop gains ground worldwide, Asia’s startups poised to ride on its coattails

As K-Pop gains ground worldwide, Asia’s startups poised to ride on its coattails January 31, 2013 by Terence LEE When Psy horse-danced his way into our hearts and minds last year with the phenomenally catchy Gangnam Style, it wasn’t just a welcome party for the pudgy 35-year-old pop star. The song, while tearing down the glitzy shallowness of Korea’s mighty K-Pop industry, may have ironically increased its appeal. But don’t be mistaken: K-Pop was already huge before Gangnam Style became the most watched, and perhaps most parodied, YouTube video ever. According to Billboard, the industry grossed nearly USD 3.4B in the first half of 2012 , or just under 20 percent of the American music industry’s takings . That’s a 27.8 percent growth from the year before. The hallyu phenomenon– literally translated ‘Korean Wave’ — is a unique product of a hyper-connected era where an obscur...

Full article: http://sgentrepreneurs.com/2013/01/31/as-k-pop-gains-grou...

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