02 Feb '13, 4am

Facebook’s new obsession with ROI - 4 key lessons for advertising on Facebook. Read more:

Facebook’s new obsession with ROI - 4 key lessons for advertising on Facebook. Read more:

Drawing from Fab.com’s case study, Dave Sloan, Senior Strategist at Septeni, highlights four key lessons for advertising on Facebook. Facebook’s pitch to brands has always been to increase customer engagement. Create a page with a stylish cover photo, recruit a fan base, engage your audience, consistently post original, authentic content, etc, etc. Be more open. Be more connected. But recently Facebook has been shifting its traditional marketing narrative to a conversation around sales. In the past six months we’ve seen Facebook evolve its suite of ad products to direct response ads units and sales conversion tools with a focus on customer acquisition strategies in high demand by e-commerce, travel, and media customers. A recent case study by up-and-coming, New York based e-commerce company Fab.com is probably one of the most indicative examples of the influence Facebook c...

Full article: http://e27.sg/2013/02/02/facebooks-new-obsession-with-roi/

Tweets

Facebook Mobile Ad Revenues Surge, But Profits Slump

Facebook Mobile Ad Revenues Surge, But Profits ...

searchenginewatch.com 01 Feb '13, 10pm

After its initial public offering last year , some market watchers expressed doubts about Facebook's ability to generate m...

Facebook Graph Search MANIA! Must-Read Resources, UI Tour & Review

Facebook Graph Search MANIA! Must-Read Resource...

aimclearblog.com 02 Feb '13, 5pm

First things first. Since the announcement of Graph Search there have been a number of great reads from marketers and news...

100,000 Facebook Likes Targeted in area - Japan...

freelancer.com 02 Feb '13, 5am

We require all the Facebook fans to be real people and who are from India, Bangladesh, Singapore and Pakistan. Strict cond...

[PIC] BOYFRIEND's Fan Meeting in Singapore on 16 March CR.Launch Group Facebook

[PIC] BOYFRIEND's Fan Meeting in Singapore on 1...

twitter.yfrog.com 01 Feb '13, 4am

Embed this photo Forum: Alt Forum: HTML: Embed thumbnails of this photo Forum: Alt Forum: HTML: ► Fewer sharing options ► ...

10 Tips for Maximizing Trade Show ROI

renewableenergyworld.com 28 Jan '13, 9pm

From strategic plans to comfortable shoes The cleantech and power industries have countless conferences and trade shows th...

How to Create & Analyze Valuable Facebook Reports

How to Create & Analyze Valuable Facebook Reports

searchenginewatch.com 05 Feb '13, 12pm

After exporting reports from Facebook, highlight all of the raw data, then select Data in the menu bar to drop down, and t...

Cheeserland | New Haos!

Cheeserland | New Haos!

cheeserland.com 03 Feb '13, 12pm

We changed an entire kitchen (so that i can start cooking -_-), changed the wallpaper in the entire haos. Sadly no more Li...

Facebook & Google+ Auto/Bike Accident

Facebook & Google+ Auto/Bike Accident

seroundtable.com 07 Feb '13, 12pm

Ali Adelstein shared a photo on Google+ of a Facebook car smashing into a Google+ bike. The photo shows how the Google+ bi...

SEO Professional and Classified ads Poster. Get...

blackhatworld.com 10 Feb '13, 5pm

SEO Professional | Classified Ads Poster My goal is total client satisfaction by providing appropriately exceptional and e...

Facebook: The New Display & Search Channel

Facebook: The New Display & Search Channel

searchengineland.com 06 Feb '13, 5pm

Facebook is the most preeminent social networking site in the world. It is not the first and probably won’t be the last, b...

How Local Businesses Can Leverage New Facebook & Foursquare Features

How Local Businesses Can Leverage New Facebook ...

searchengineland.com 04 Feb '13, 3pm

Do you only have one Facebook page? Consider separate pages for different locations . Remember that many businesses also h...

Will Facebook's Graph Search Be Big For Bing Ad...

searchengineland.com 31 Jan '13, 7pm

Facebook’s share of Bing Ads clicks still appears small, but it is now 2-3X higher than it was during the fourth quarter o...

Using Facebook Graph Search for Building Relationships and Getting Links

Using Facebook Graph Search for Building Relati...

seerinteractive.com 30 Jan '13, 7pm

Using Facebook Graph Search for Building Relationships and Getting Links Written by Nico Miceli 1 Comment Facebook Graph S...

How Google Has Made it so Difficult for New Local PPC Campaigns

How Google Has Made it so Difficult for New Loc...

seomoz.org 04 Feb '13, 9am

When I started out working in PPC and managing accounts I, like most people I’m sure, obsessed over quality scores. From t...