04 Feb '13, 8am

70% of questions to businesses on #socialmedia go unanswered: How socially devoted are you to your fan base?

70% of questions to businesses on #socialmedia go unanswered: How socially devoted are you to your fan base?

Almost every business today has a Facebook account, and understand the importance of having a social media strategy. A good strategy is no longer as simplistic as getting high volumes of Facebook likes. Rather, new strategies should revolve around actively engaging fans , responding to their feedback or questions in real time and being socially devoted to them. According to this research published by Demandforce , an alarming 70% of questions that businesses received across all social media sites go unanswered. A surprising 1 out of 4 global companies has a closed wall on their Facebook, meaning fans cannot post any questions even if they wanted to. Many people believe that by staying socially devoted, businesses can improve their marketing and sales effectiveness, increase sales and market share, improve brand or stock value and even decrease cost in general. However, why...

Full article: http://e27.sg/blog/2013/02/04/infographicbeing-social-dev...

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