04 Feb '13, 2pm

VanityTrove begins Southeast Asian consolidation with Glossybox Taiwan acquisition - huge market #shopping

Beauty sampling platform VanityTrove has announced that it has commenced its consolidation in the Southeast Asia market with its acquisition of Rocket Internet’s Glossybox Taiwan. VanityTrove has much to celebrate this 2013. At the start of the year, the beauty discovery platform reached 10 million reach on Facebook. In the past 12 months, the startup has strengthened its position in South East Asia as a platform for beauty brands to reach an online audience wanting to sample their products. To facilitate its expansion into the region, VanityTrove has acquired Glossybox Taiwan, and has appointed Sanjay Shivkumar as its new CEO. Derek Lee, Glossybox CEO, said that combining Glossybox Taiwan with VanityTrove is a logical step for its subscribers. “We are bullish with the overall sampling business and believe we can continue to add value to global beauty brands by focusing ou...

Full article: http://e27.sg/blog/2013/02/02/vanitytrove-begins-se-asian...

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