06 Feb '13, 1am

The real story: Food journal app @Burpple sees about 8x monthly user activity growth since launch

The real story: Food journal app @Burpple sees about 8x monthly user activity growth since launch

Singapore-based startup Burpple has made the news again, this time for launching its Android app . It’s off to a fast start, receiving 25 ratings in less than a day for an average of 4 stars. The food journaling startup — pretty much the media darling of Singapore’s tech scene — has received widespread news coverage ever since its unveiling. But while the Android app launch was interesting from a consumer’s perspective, it wasn’t the only significant development. Of all the coverage so far, the article that was closest to getting the full picture was penned by Aulia Masna of Indonesia’s DailySocial , who emphasized the fact that Burpple has doubled its user growth in two months. The startup did mention in its media announcement that it has accumulated 300k ‘food moments’ — or journal entries — and is seeing usage in 140 countries. These figures are up from November 2012, w...

Full article: http://sgentrepreneurs.com/2013/02/06/the-real-story-food...

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